At The BD Consultancy we advise a broad cross-section of professional services organisations - from small niche practices to the largest international firms. This allows us to keep up to date with the current learning and development needs of fee earners regardless of age and experience.
Intranets. They're like the brother or sister of a much more famous, celebrity sibling. At the end of the queue when talent and good looks were handed out, they are destined always to live in the shadows. And the reality is that they are often overlooked as a source of information on current clients and prospects in favour of that show-off relative, the Internet.
I like to conduct an exercise with young solicitors and accountants when delivering productivity and efficiency training.
I begin by asking them how many hours they are contracted to work every week. The answer is usually in the region of thirty-seven, (but most tell me that they have opted out of the working time directive).
I am always surprised at how few professionals take the time to write or complete their own LinkedIn profile summary wording. Surely this is the perfect place to give a short and succinct summary of why people should do business with you?
I recently met a high ranking partner of a professional services firm who was keen to embrace the digital age and improve his online profile. I had previously witnessed him skilfully manoeuvre his way around a networking event with charm, skill and alacrity, yet he seemed uncertain how to approach building his social media presence.
Let us begin with a number. O.51. It doesn’t sound significant does it? But it is at the heart of the marketing and business development challenges faced by every law firm in the UK. In a survey carried out in 2014, a calculation was made of the number of knowledge pieces written and posted online by the top 200 UK law firms.