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Attending industry events: plan your work and work your plan

Although many events are being cancelled at the moment, now is a great time to start working on your pre-events plan. This will ensure you get the most out of future events. For more information on setting up virtual events, or rescuing value from delayed and aborted events head to our Coronavirus: Three BD options to reduce the impact on your business page. Otherwise, read on for three key tips to consider before attending an event...

1. Make sure your objectives are clear

Events can be a great place to network, gain industry insights and even win new business. To stay focussed on the task (or tasks) at hand, set yourself a list of objectives. Ask yourself why you’re going and think about how you can make sure you complete each aim. If you’re hoping to take notes on your competitors’ strategies, take a copy of the venue’s layout and highlight where each of their stalls are. You can then create a route around the space to maximize your time. Whatever it is you’re looking to achieve; each objective requires specific preparation and should be considered way before the event date. 

2. Set a budget 

Although they are great places to network and learn, events can be pricey. When prepping, it’s best to decide how much you want to spend and what you want to spend that money on. Try and put together an events calendar for the next 6-12 months with a shortlist of dates and related costs. This should include the ticket price, as well as any accommodation and travel expenses. By thinking about the whole event, rather than just the ticket price, you will be more likely to stick to a budget and can prioritise more easily. 

3. Promote your attendance 

Even if you aren’t exhibiting or speaking, publicity is an important consideration for attendees too. You may have an amazing strategy planned to make connections and gain business leads, but if people don’t know you’ll be attending, it can be a wasted opportunity.
 
Make sure you find out the event’s hashtag and post a few updates across social media. By following the hashtag, you can see who else is there and active too. You could also create an email campaign to send out to other attendees letting them know that you’ll be attending and offering to arrange a meeting before, during or after the event. 
 
If you need help creating a events calendar, or any other marketing schedule, please get in touch with our team of marketing and BD experts. We are also able to help you set-up and host virtual events, as well as rescuing value from cancelled events - you can find out more about this here
 

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