It's our 10th year as The BD Consultancy, so we're posting 10 themes over 10 weeks in the form of BD slices. Last Friday’s BD slice shared how business intelligence fuels successful development strategies. Today, we continue to whet your appetite for BD by dishing up how to create and maintain brand and service consistency throughout your business.
It can be a huge task to celebrate individual team members, while offering clients a reassuringly consistent message and service. All too often, individuals are busy running their day jobs without taking a ‘one firm’ approach. This lack of consistency can have a negative impact on client satisfaction, which can cause a loss in profits (something that consistently captures partners’ attention…).
“There is much more need for brand discipline in more globalised law firms.” - Dominic de Mariveles, Client Relationship Director at Bryan Cave Leighton Paisner