Business development
for professionals

A Good influence?

In case you hadn’t noticed, we’re big fans of the number 10. This year we are celebrating our 10th birthday, which is why we are sharing a series of 10 BD slices; trends that we see making a big and growing difference in professional services marketing.
 
Last Friday we focused on the importance of consistency. This week, we’re looking at how (and why) you should be working with influencers. 
 
Studies by LinkedIn have found engagement rates double when posts are shared via an individual’s personal work account versus a company account. By creating company influencers, you are increasing your chances of reaching a number of potential clients.
 
“It’s important to remember that we have an internal audience too and if we can engage with them better, then they become better brand ambassadors externally!”Mandy Reynolds, Director of Marketing at Stephens Scown
 
If you don’t have a marketing team you could work with trainees within your firm, or external professionals like us, to post online. As well as managing online accounts, we can run training workshops about how to use social media effectively, so you are able to generate professional influencers for your business without huge costs.
 
We’re advocates of technologies such as social media, but we love having a chat on the phone too. Call us on 0117 908 4628 for more info.

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