Business development
for professionals

How to send best wishes this Christmas - the paper card vs. the ecard

There are many contenders for the most useless things in the world. My research revealed one of the least offensive to be a hearty vote of thanks from staff.
But there is another contender. Listen carefully outside any office or business over the Christmas period and you will hear the cries of celebration as Christmas cards are opened. Hearts will literally be rent asunder with joy. 
Nothing polarises people more (Brexit? Not even close) than the debate over whether to send physical or electronic Christmas cards.
Let’s weigh up the contenders. In the 21st century corner – the email card. Ecologically friendly, this low carbon footprint guy has super-fast delivery and can get the job done in double quick time. However, his performances rarely create long lasting memories.
In the traditional corner, the cumbersome, costly journeyman that is the physical card. Slow and laborious, he requires enormous effort and motivation to simply get off his seat. However, when he lands a punch correctly, the effect can be devastating. Truly memorable, he can leave a lasting impression in a way that an electronic signal never could.
A personalised, hand-written Christmas or Festive season card carefully targeted to clients, prospects or introducers will have more impact than even the best, carefully designed email card. It acts as a chance to say thanks for support throughout the year, as an opportunity to re-engage, or simply to send kind thoughts and best wishes.
That being said, care still needs to be taken. A lazy signature on a standard corporate card can be worse than an email card, so the best workable reality may be a combination of the two.  
The physical Christmas card could and should be a demonstration of your care and commitment to those you work closely with. GDPR may apply to email Christmas cards - enough said.

Add new comment