I recently met a high ranking partner of a professional services firm who was keen to embrace the digital age and improve his online profile. I had previously witnessed him skilfully manoeuvre his way around a networking event with charm, skill and alacrity, yet he seemed uncertain how to approach building his social media presence.
Social BD and social selling are the new ways of working - which firms need to embrace if they are to keep up with their competitors and clients. This short video gives a snapshot of the things that are happening in global firms, and how we can help you be ready by:
Stories are how we learn things. Our earliest childhood memories are often of hearing a bedtime story that captured our imagination. Stories are how life lessons are passed on from one generation to another.
Good business writing, or copywriting, is content that is intended to encourage its readers to take action. It can be anything from a short advertising slogan through to sales leaflets, articles, website copy, white papers and reports.
Reaching a state of rapport – being in-tune, in sync or on the same wave-length as someone - is one of those skills that most people have some natural grasp of, but with focus and fine-tuning you can become exceptional at building emotional connections.