Stories are how we learn things. Our earliest childhood memories are often of hearing a bedtime story that captured our imagination. Stories are how life lessons are passed on from one generation to another.
Groucho Marx once famously joked that he had worked his way up from nothing to a state of extreme poverty.
Many of us feel the same way about building business relationships – even getting to a state of ‘extreme poverty’ is an achievement. According to a survey by the Harvard Business Review in 2012, more than 90% of decision makers say they never respond to cold outreach.*
Good business writing, or copywriting, is content that is intended to encourage its readers to take action. It can be anything from a short advertising slogan through to sales leaflets, articles, website copy, white papers and reports.
For corporate writers, there is much that can be learned from the author of Nineteen Eighty-Four and Animal Farm. Along with being the author of these classic novels, George Orwell was also a prolific essay writer with a genius for marshalling complex ideas in precise and clear language.
Firms are increasingly looking towards new technologies to improve their services and processes. We found this article published by the Financial Times very insightful on how firms are looking forward and adopting high-tech services.
Intranets. They're like the brother or sister of a much more famous, celebrity sibling. At the end of the queue when talent and good looks were handed out, they are destined always to live in the shadows. And the reality is that they are often overlooked as a source of information on current clients and prospects in favour of that show-off relative, the Internet.