Good business writing, or copywriting, is content that is intended to encourage its readers to take action. It can be anything from a short advertising slogan through to sales leaflets, articles, website copy, white papers and reports.
For corporate writers, there is much that can be learned from the author of Nineteen Eighty-Four and Animal Farm. Along with being the author of these classic novels, George Orwell was also a prolific essay writer with a genius for marshalling complex ideas in precise and clear language.
Firms are increasingly looking towards new technologies to improve their services and processes. We found this article published by the Financial Times very insightful on how firms are looking forward and adopting high-tech services.
Intranets. They're like the brother or sister of a much more famous, celebrity sibling. At the end of the queue when talent and good looks were handed out, they are destined always to live in the shadows. And the reality is that they are often overlooked as a source of information on current clients and prospects in favour of that show-off relative, the Internet.
Is goal setting defining your future or defining your limitations?
How do you keep track of your goals? Do you have a list stuck to your computer screen? Do you have a ‘Vision Board’ in your kitchen? Do you write yourself a letter only to be opened a year hence documenting your achievements during the intervening time? Or do you simply keep mental notes?
The need for increased efficiency with professional service is obvious, we thought this article highlights an interesting prediction for the future of Law firms. The necessity of regional law firms to consolidate resources and become more efficient has never been greater within such a fragmented industry.