Referrals – or recommendations – are the life blood of professional services. Think how many times you have asked colleagues or peers for the best agency or specialist that they have used… so could you be asking your clients to recommend you?
Heraclitus, a Greek philosopher, is quoted as saying "change is the only constant in life." It’s probably safe to assume that we all have quite a lot of change ahead of us in the next few months as we find our way through the implications of Brexit, but the question will be how we react to that change.
"Once upon a time..." The gateway into a hundred fairy tales and a powerful phrase that can unlock new worlds, vibrant characters and stories that linger with you for a lifetime.
The link between storytelling and effective marketing has gained significant commentary recently, for good reason.
I recently met a high ranking partner of a professional services firm who was keen to embrace the digital age and improve his online profile. I had previously witnessed him skilfully manoeuvre his way around a networking event with charm, skill and alacrity, yet he seemed uncertain how to approach building his social media presence.
Europe is all anyone can talk about at the moment, whether it be the socio-political and economic storm kicked up from “Brexit” or watching Portugal win the final of Euro 2016, it is the topic on everyone's lips. Whichever side of the fence you may fall on, the result of the referendum is going to have far reaching consequences for professional and financial services.