Blogs

Bitcoins and the (slightly tenuous) link to sales skills.

Last week the whole Bitcoin system looked like it would fall apart when Mt. Gox, the biggest bitcoin exchange, said that it had lost nearly all of the bitcoins that it held, worth £300m. And then last week announced that they had found a good proportion of them, worth about £80m, not down the back of the sofa, but in a 'forgotten' wallet.

Creating valuable content will help sustain your rates though.

While the big energy companies have us by the short & curlies, buyers of professional services increasingly realise that they can shop around for a better deal. This means that you should jump at the opportunity to prove your worth.

Should professional services firms be concerned about marginal improvements when there are so many opportunities for substantial gains?

There’s an expression in amateur sporting circles, “all the kit and still sh*t”. At least that’s what my brother says about some of the other members of his triathlon club. They spend a fortune on top of the range kit when getting the basics right like training regularly and adopting a healthy diet would produce much better results.

In my last blog post I mentioned that we are exploring ways of using Infographics to give our clients’ marketing and business development a fresh feel. We have recently started working with David Sloly who wrote the blog post below on how Infographics can help professional service firms win more business.