As coronavirus causes uncertainty across the globe, it is understandable that many people we speak with at the moment feel unclear about the impact on their work. We are of course in no position to offer health advice, but we can definitely help you mitigate the impact on building relationships, winning work and hitting budgets.
With large gatherings being cancelled, non-essential travel being discouraged, and many being encouraged to work from home, the way that we find and nurture clients can be done differently. The move to greater use of technology in business development has been gathering pace for 25 years. Over the next 25 days – that pace is likely to quicken markedly.
How are you going to nurture important relationships with clients? Will your firm worry and complain about the areas where you are concerned (but relatively powerless), or will you act?
Perhaps Joan Baez has the answer; “Action is the antidote to despair.”
We’re acting by offering three things that can help:
- Rescuing value from delayed and aborted events: A lot of relationship building has been disrupted by keystone events such as MIPIM being postponed. Where firms have lost that chance to meet with contacts, we have stepped in to make new arrangements – often with more intimate groups and sometimes over the phone or video call.
- Building relationships: We help firms develop and execute relationship building plans that are not reliant on large gatherings. Losing the daily commute might also give more time for planning – we can help review your latest BD or marketing strategy or comms channels to make sure they’re on track.
- Developing BD skills: People are going to have to be more intelligent and creative with their personal BD plans and especially how they use video calls, social media and content. This has always been a core offering – and in the current climate; we have developed a programme designed exclusively to be delivered over the phone and video conference.
Find out how we’ve helped an international firm boost their online impact in our case studies section.