Over the past two weeks we’ve looked at the importance of nurturing a loyal workforce and ensuring a loyal client base. This week, we’re focussing on the link between the two.

When it comes to building employee and client loyalty, it can feel a bit chicken and egg; both are important, but which should we focus on first?

Talking of eggs, Humpty Dumpty might be able to help us here. Some believe he represented Charles I and his “fall” from power; he obviously failed to nurture loyalty among his people.

Clearly, if less fatally, without a strong team, client relationships will crumble. The two are intrinsically linked, like an egg and its shell, so get one right and the other will be the better for it.

“Companies that excel at customer experience have 1.5 times more engaged employees than companies with poor customer experience.” – Forbes.

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