Seamless acquisition support in renewable energy

Successfully integrating a local AD provider into an international renewable energy organisation

The need

A global leader in low-carbon energy supply and services acquired a local portfolio of leading anaerobic digestion (AD) sites as part of its commitment to expanding sustainable energy solutions. To ensure a smooth transition, the organisation required strategic marketing support to align the acquired AD sites with the company’s brand while maintaining continuity for its existing portfolios and customers.

What we did

• Digital marketing management: Managed the AD portfolio’s website and LinkedIn (company and personal pages) to support the acquisition and boost engagement.
• Content and website optimisation: Updated website content and news on a regular basis to reflect branding and messaging. We also implemented redirects to ensure the local website traffic was being directed to the acquirer’s new website. This led to the website going on to win The Web Marketing Association’s WebAward for Best Energy Website 2025.
• Performance tracking and insights: Monitored website and LinkedIn analytics to measure engagement and refine strategies accordingly.
• Event support: Provided full support for events to ensure smooth execution and engagement, including designing, printing and shipping marketing and exhibition materials such as stands, leaflets, and display boards.
• PR: Worked alongside a PR consultant to ensure consistent delivery of messaging and brand profile.

The outcome

We supported a smooth transition of the brand with minimal disruption. Through targeted marketing, digital updates, and event support, we also strengthened the acquirer’s presence and brand recognition within the AD sector; a new service line for them in the UK.