Why not bottom out the bottom line?
Following on from borrowing other people’s good ideas, we are looking at the benefits of carefully lifting the lid on spending…
'Why Not?' Wednesdays
Why not borrow the good ideas?
As we continue to build BD back better (following on from last week’s theme of asking the people who pay your…
Why not ask the people who pay your bills?
Following on from last week’s focus on deciding between in-person and online, we are continuing our theme of building BD back…
Why not use this tip to decide between in-person and online?
As the return to office life gains momentum, all ambitious firms will be asking tough questions (and will be turning to you,…
Why not encourage people to tell you more?
Watch Listen Read It can be a challenge to really hear what people are saying. Two small tips that make…
Why not have a BD buddy?
Watch Listen Read As we begin our return to a new normal, you, like many of our clients, are probably…
Why not avoid ‘what keeps you awake at night’?
Watch Listen Read The core to finding out more about other people is preparing good questions. How many times have…
Why not try a different tack?
Watch Listen Read I used to live in a boat in London, but I know almost nothing about sailing. The…
Why not prove you are in this for the long run?
Watch Listen Read The current world we live in poses a really good opportunity to prove that you are in…
Why not be a bit nosey?
Watch Listen Read If you are familiar with the Mr Men and Little Miss series, you are probably aware of…
Why not shake the ketchup bottle?
Watch Listen Read As we all start returning to our new working world, whether that’s still from home, from the…
Why not tell the truth?
Watch Listen Read My first boss, Sir Alec Reed, had a punchy mantra; “Truth has a cost but trust is…
Why not give two or three options?
Now we’ve mastered the art of earning people’s attention (through relevance, referrals and real benefits), it’s a good time to look at how you…
Why not share ‘a bit’?
There’s been a lot of discussion over the past year about how the pandemic has allowed advisors and their clients…
Why not take a novel approach?
As we continue on from last week’s focus around earning people’s attention by putting your contacts at the centre of positive…
Why not make them the main character?
Following last week’s theme of earning people’s attention by humanising the corporate machine, we’re looking at putting your contacts at the…
Why not make the machine more human?
We spoke last week about how connecting with individuals’ self-interest is a powerful way to build relationships. This week, we’re developing…
Why not start with how you will help the individual?
Over the past couple of weeks, we’ve been looking at earning people’s attention through rejigging our relevance and the power of referrals. This…
