Responsible Business Communications

Bringing your messages to life

As well as understanding the services you offer, clients and employees want to see your firm’s values and culture before they commit to you. So, it makes sense that ESG (environmental, social and governance), responsible business and sustainability are frequently used terms across professional services.

Your team need to be comfortable communicating with clients via emails, phone calls and meetings. They also need to have the most up-to-date information around your firm’s responsible business activity and, more importantly, they need to understand it and its relevance. This is true throughout the client journey; from proposals to pitches and follow up.

Alongside boosting client wins, effective communication of your values leads to increased employee retention and job satisfaction, as well as making your firm a more appealing place for potential recruits.

We see firms doing a lot more around responsible business, but there is a definite gap when it comes to how they are communicating it. There is often a disconnect between different departments and offices across firms, meaning the great work that organisations are doing isn’t being shouted about.

We help bridge this gap by ensuring your firm’s commitments are clearly and effectively conveyed across all channels, both internally and externally.

Flexible support

We can support you in navigating the complexities of communicating your responsible business efforts to clients and colleagues – whilst ensuring that you are providing proof and staying true to your word.

This can be achieved across a variety of activity, including:

• Website content: enhancing your online presence with SEO-optimised content that clearly communicates your efforts.
• Marketing materials: creating new materials where needed plus proof reading and editing existing responsible business communications (across brochures, LinkedIn bios and more). Create persuasive marketing materials that reflect your commitments and resonate with your audience.
• In person communications: preparing your team for in person and video call pitches and a variety of meetings to ensure that they can confidently communicate your responsible business credentials in a range of scenarios.
• Directories: we often work with firms to compile directory submissions (including Chambers, Legal 500, IFLR100 and the Legal 500 Green Guide). As part of our offering, we focus on enhancing the DE&I and socio-cultural initiatives sections, something that researchers are placing even more weighting on.
• Certifications, accreditations and awards: supporting you in the creation of documentation, including reports and other key sustainability disclosures like BCorp and EcoVadis. We also write award submissions.
• Pitches, proposals and bids: professional services clients are increasingly scrutinising the ethics of their supply chains. This is especially true in formal bids, where percentages are assigned to responsible business and social value. We help ensure your firm stays competitive by creating and updating pitch and proposal templates and boilerplate content.
• Planning: creating content plans based around your responsible business strategy and assisting with implementation (including suggestions and timescales).
• Market research & intelligence: carrying out competitor analysis around your responsible business communications to highlight any potential gaps, as well as sounding out your clients’ wants around related matters.
• Data: building and refining relevant data, enabling distribution of your responsible business communications to the right people.
• Sustainable marketing: ensuring your firm is marketing ethically and fairly (in accordance with relevant guidance, including the Green Claims Code).

How we’ve helped others

Our responsible business efforts

We’re constantly thinking about our impact across planet, people and profit. Part of this involves being open to change so, if you have any ideas about how we can do things better, please do let us know.