Setting appointments for a marketing consultancy

We worked with Pointlogic – a global marketing consultancy – setting appointments for their UK operation between 2012 and 2017, at which point they were acquired by Nielsen.  They provided sophisticated modelling software to major advertisers to help them to improve marketing return on investment.

The results of our work together

• 84 meetings with defined prospects such as Mars UK, McDonald’s, Lloyds Bank, Kentucky Fried Chicken and Kelloggs.
• 5 opportunities to pitch for work, including with Three, McCain Foods and HSBC.
• A valuable database of 500-plus potential clients including contact names, mobile numbers and email addresses where available.

“They made a real impact from day one. This allowed my team to focus on other priorities of attending meetings and following up with detailed proposals.”

– Tim Foley, UK Managing Director