How strategic MBD helped Lexxic generate 300+ meetings and 6,000+ webinar sign-ups

The Need

Lexxic, a specialist neurodiversity consultancy, was undergoing a period of significant organisational change. They required strategic support to strengthen their business development and marketing functions, refine their positioning, and improve processes to enable more effective and scalable growth. Through our existing relationship with their private equity house, Agathos, we were asked to provide this expertise.

What we did

To support Lexxic, we:

• Delivered an extensive ‘State of the Market’ report to provide valuable insights and context to guide strategic decisions.

• Supported the delivery of webinars, ensuring consistent engagement and reinforcing thought leadership.

• Reviewed and enhanced existing marketing collateral to align with the refreshed positioning.

• Developed a sales-focused programme and activity calendar to provide targeted, timely content to key audiences.

• Reviewed KPIs, reporting, and HubSpot behaviours, advising the sales team on CRM best practice and process optimisation.

• Offered strategic marketing and business development guidance to key stakeholders to help bridge knowledge gaps.

The outcome

• Secured circa 300 meeting requests over a 6 -month period

• Generated nearly 300 survey responses in under a month, giving Lexxic valuable insight and commercial confidence

• Generated 6000+ webinar sign-ups through targeted outreach

• Provided board-level oversight by creating robust reports and easy to view dashboards, offering clear insights into revenue trends and sales progress

“We really valued the collaborative approach of The BD Consultancy. The team worked closely with us to refine our processes, strengthen how we communicate our value, and drive better lead generation. They also helped us deliver a series of targeted webinars, which focused our team and supported our overall growth goals.”

Tom Dingle, Sales Director