The power of a 15-minute weekly BD meeting
Written by Isabel Alves-Short
We often hear from clients that when internal deadlines tighten, operational pressures mount, or client demands increase, business development is the first thing to fall by the wayside. Yet, to achieve consistent and sustainable growth, deliberate and strategic BD action is necessary – especially during busy periods.
That’s where incorporating a brief, structured 15-minute meeting each week with all fee earners becomes invaluable. This short and focused time slot helps to keep BD targets visible and purposeful, providing clarity and direction for the week ahead.
If your BD meetings are poorly structured, lack direction, or struggle with low attendance and engagement, they are not likely to create an impact. In a professional environment where time is one of our greatest resources, it’s crucial to use it wisely and with intention. Make every minute count.
This process will create impactful and targeted outcomes which could look like:
- Consistent BD progress:
Having short yet regular check-ins across your team can encourage incremental process, preventing the stagnation of targets further down the line.
- Teamwide Alignment
It is a quick chance to share updates, coordinate tasks and ultimately ensure your team are actively working towards the same BD goals.
- Stronger Accountability
With each individual of your team being expected to contribute a brief update to the BD meetings, they become a means of accountability. They encourage your team to achieve measurable and purposeful BD targets.
- Early Identification of Challenges
Having 15 minutes of honest communication and sharing insights creates fertile ground for growth and projection. This forward thinking can allow any anticipated challenges to be identified and follow ups to be created ahead of time, providing clarity in the chaos.
- A Disciplined BD Culture
Taking only 15 minutes allows this task to become sustainable. These purposeful and lightweight meetings build momentum and discipline, integrating BD as a long-term practice, not leaving it as an afterthought.
As we move into 2026, consider implementing a brief weekly BD meeting. Whilst it may seem like a small step, it harbours all the ingredients for sustained business growth.
If you need support in getting your BD and marketing strategy on track, reach out to our team of experts today. We’re here to help you build momentum, create structure, and drive meaningful growth.
