Creating a brand fit for purpose
The need
Roxburgh Milkins is a niche corporate and commercial law firm, established twenty years ago, which has built up an excellent reputation (particularly in the Bristol and Bath region) for advising on corporate transactions and commercial agreements. The directors wanted a brand that would now better reflect the no-nonsense, pragmatic, and personal approach for which the firm has become known. Roxburgh Milkins have been an ongoing client of The BD Consultancy since 2010 and asked us to work with them to lead this rebranding project.
What we did
- Worked with the directors to build the brief for the new look and communicate throughout on progress
- Took responsibility for moving the project forwards, establishing timelines, and setting priorities
- Liaised between Roxburgh Milkins and the designers, photographers, and web developers to convey feedback and ideas
- Reviewed and updated content on the website, as well as reorganising the website structure for ease of navigation
- Arranged and assisted with a team photoshoot that produced professional, consistent headshots for the website
- Created new presentation templates for the lawyers to use in their pitches/proposals
- Coordinated the launch of the new brand across the website, social media channels, and firm template communications
- Arranged press coverage of the rebrand by Insider Media
The outcome
Roxburgh Milkins now have a bold, modern brand that is reflected across their marketing collateral and digital channels. The team all feel the new look better suits their firm, especially the redesigned website. They have also received positive feedback from clients.
“It’s great that you could drive the rebranding project forwards with minimal input from our side, as you know our firm well. The new brand really showcases our unique style, and we’ve had lots of positive comments.”
– Ian Grimley, Director
