The need

Leading accountancy firm, PKF Francis Clark, opened a new office in Bristol just before the pandemic. In 2021, the firm were looking to boost new relationships and establish business wins in the city. The firm needed support, committed energy and guidance to open doors and raise their profile.

What we did

  • Worked closely with their marketing team to ensure partners were focused on the business sectors and types of organisation that they were best suited to help
  • Took a very focused and intelligent approach to the market with messaging relevant to three niches that PKF Francis Clark are particularly strong in
  • Used a combined approach of LinkedIn, email, and telephone marketing to open doors across these sectors
  • Supported the firm’s sponsorship of Business Leader’s Top-100, securing conversations with finalists as a result of this sponsorship

The outcome

A three-pronged approach, combined with a bit of tenacity, helped to reap hugely positive results. One win alone more than covered the investment. The campaign worked effectively to create a number of introductions for the firm and create strong relationships city-wide.

Quote from client:

“We are investing in this exciting city with an excellent team – and I knew the BD Consultancy would be able to help us reach clients quicker while helping co-ordinate and boost the Partners’ relationship activity”.

Mandy Reynolds, Director of Marketing

Who we work with

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