Helping a multi-disciplinary consultancy understand the art of business copywriting

The need

Hydrock is a multi-disciplinary engineering design consultancy.
Working alongside Marketing Director, Graham Munday, we discussed the desire to help the team improve and better understand the art of business copywriting and editing.

We worked with Graham to determine the best examples and scenarios for a series of 5 workshops. This allowed us to put the tutorials into a realistic business setting, using previously produced content.
We then ran the one-to-one, 60 minute tutorials which covered the mechanics of copywriting:
Introduction – understanding the basics, what do we need to know before we begin
Messaging – how to ensure accuracy of key information and delivering it effectively, identifying features and benefits
Outcomes – translating objectives into effective and engaging copywriting, headlines & images
Editing – making sure your copy is precise and on message, with confidence in results
Evaluation – understanding the business context, reviewing results and making changes

The use of personalised examples and tasks provided a sustained and effective change in Hydrock’s working style.
This change has created confidence across the Hydrock team’s writing and has ensured their communication is clearer and more compelling.
Individuals are now able to deliver effective messaging and news stories that make a compelling case for why a client should choose Hydrock.
Ultimately, this has improved internal and external messaging, boosting stakeholder relationships.