Interim BD support to launch new revenue stream opportunities

The need

Thrive Worldwide, a cross-cultural and multidisciplinary team of clinicians, consultants and coaches that supports the staff wellbeing of a range of purpose-led organisations needed interim support to help launch their new e-learning offering. This involved strategic planning, creation of sales collateral, delivering outreach campaigns and leading bid meetings.

What we did

Our work focused on the following key stages and elements:

• Creating tailored sales collateral, including an adaptable sales deck, to support consistent outreach.

• Conducting market research to inform targeting and messaging.

• Mapping target audiences for each e-learning product to improve segmentation.

• Identifying cross-sell opportunities across services and e-learning.

• Developing a structured outreach strategy to guide campaign planning.

• Crafting tailored BD messaging for different customer segments, in line with Thrive’s brand tone of voice.

• Securing and leading BD meetings with qualified prospects to progress opportunities.

• Carrying out data mining for key prospects and maintain accurate records within Zoho.
   

The outcome

We supported the launch of a new e-learning income stream, strengthening Thrive’s long-term growth and enabling it to support humanitarian staff globally. A targeted promotion strategy increased engagement with priority audiences, built a stronger pipeline of qualified conversations, and introduced clearer internal processes for future growth. The work also highlighted the long-term value of e-learning and webinars for brand visibility, lead generation and relationship building.

“Alice has become an extension of our team. Her insight, guidance and practical support have helped us bring consistency to our sales collateral, sharpen our messaging and better understand who we should be targeting and how. She combines strategic thinking with hands-on delivery, from outreach planning and data management, to progressing real opportunities and bid writing. Her ability to challenge, advise and guide us while staying aligned to our brand has been invaluable.”

Leanne Marega, Chief Executive Officer