Providing interim BD support to a full-service law firm
The need
Shakespeare Martineau LLP is a leading UK law firm, ranked for 50 sectors in the Legal 500 alone. With a member of their business development team due to go on maternity leave, they required reliable, adaptive and professional interim cover, so reached out to The BD Consultancy.
What we did
Due to her extensive BD experience, we matched our consultant, Caitlin Roxburgh, with the firm. Caitlin worked within the firm’s ‘Wealth’ team, covering Private Client, Family, and Residential Conveyancing. This included:
- Maintaining existing BD initiatives and go-to-market strategies – hosting external events resulting in new introductions.
- Building relationships with key stakeholders to gain trust and respect, whilst remaining focussed on output – working with partners and social media teams to promote key areas.
- Encouraging, challenging and coaching partners to develop growth strategies – establishing objectives and project managing social campaigns.
- Researching new areas of referral, as well as partnership and sponsorship opportunities – including creating and hosting internal referral events.
- Driving relationship development forward using CRM – established a working group for CRM development, with training sessions and regular follow ups.
The outcome
Our interim solution provided the firm with a seamless extension to their team, meaning that all existing business development projects were kept afloat, as well as providing partners with ongoing support and consistency.
“Thank you to the BD Consultancy, and especially Caitlin, for your energy, ideas, and professionalism. Your interim support has been invaluable to maintaining BD momentum for our Wealth team during this period of change.”
– Audrey Holden, Head of Business Development
