Agents of Good?

As both a supplier and buyer of marketing services, I’ve often grappled with what makes a relationship go sweet or…

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Building Rapport

Reaching a state of rapport – being in-tune, in sync or on the same wave-length as someone – is one…

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Know Your Clients

If you haven’t clearly defined the target market for your business or private practice, you may actually be preventing yourself…

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Coming Around Again

If you find yourself being cajoled into doing something that you know from experience will be a dud initiative, what…

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