Communicating Values Report
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Whether firms are choosing independence over acquisition, embracing the AI revolution, re-aligning to prevailing cultural expectations or deliberately pushing against them, the same question persists: how do we communicate our values authentically?
In this report, we explore how leading professional service firms are responding in a world that is increasingly on edge. Drawing on insights from across the sector, alongside research conducted by postgraduate students at the University of Bristol, we reveal how firms are navigating the challenges, cutting through the noise, and aligning values with commercial success.
“Six years ago, we had 17 requests for information around values in pitches; last year, we had 236 – it’s been exponential.“
Baker McKenzie
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