How to make your BD and marketing budgets work harder 

Budgeting for professional services marketing and BD is an inexact science. It can be a complex process involving significant Partner scrutiny to ensure spend translates into revenue, and as the person holding the purse strings, you’ll know that getting the balance right across departments can be challenging.

With more fee pressure, talent scarcity and the rapid development and deployment of new tools, firms still relying on historic allocations are increasingly at risk.

The BD Consultancy Director, Des Greene, has over 20 years of experience leading business development and marketing at professional services firms, including the effective allocation and management of spending. Here, he has provided a comprehensive guide to making BD and marketing budgets at your firm work harder.

Simply fill out the form to receive your free download.

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