Determining how best to contact your clients should ultimately be based on their preferences. The form of communication that they feel most comfortable with should shape how you choose to engage. For some, this may be a quick five-minute phone call. For others, an email might suit their communication style better.
Although your clients’ preferences should inform the way you contact them, in some instances, it will be situation-based. It can be difficult to know whether it is best to send an email or pick up the phone. If you really don’t know where to start, take a look at our handy guide to help you decide.