We’re chuffed to announce that this year we are celebrating our 10th birthday. Thank you to everyone who has helped to support and guide us this far.

Though we can’t share the cake in a blog post, we’d like to give you a slice of the action. Over the course of the next 10 weeks, we’ll be posting a total of 10 insights and predictions to ensure you stay ahead of the trends that will shake up BD and marketing in the next 10 years. We’ll then be combining all 10 points with the market’s reaction into free online and in-person seminars.

While we’re celebrating our birthday, we know that BD and marketing isn’t always a party – especially when it comes to measuring returns. In fact, 40% of marketers agree that proving ROI is their biggest marketing challenge (source: HubSpot).

We understand why a number of firms fall short; measuring returns used to be a real challenge.  But, as the world becomes more active online, now is the perfect opportunity to adopt intelligent tools for monitoring BD and marketing activity. 

“With online [returns] being more measurable, more of our marketing is tangible” – Nicky Purnell, Marketing and Business Development Director at Menzies

If you want some input on how you are doing and how to step up accountability, we are happy to help.  It’s one of the big messages served up in our free BD health check. Find out more by contacting us.

We’ll be in posting the second theme next Friday. To recieve this and more directly into your inbox, sign-up for our newsletter by completing the form on the right.

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